Jon Englund

DIRECTOR, BUSINESS DEVELOPMENT | REGIONAL SALES DIRECTOR | SR. DIRECTOR, SALES OPERATIONS

Award-winning, professional, possessing extensive experience and a proven track record in new business development, consistently demonstrating an ability to identify and cultivate opportunities that drive revenue growth. Leverages expertise across multiple industry sectors and combined knowledge of business operations, consultative sales strategies, marketing, sales forecasting, and innovative technologies to ensure client deliverables. Adept in sales team leadership, project management, and professional services with expertise in data analysis, and software-as-a-service with seamless execution. Positioned to add value when utilizing cross-functional teams, collaborative leadership techniques, and aligning with C-level decision-makers to navigate complex landscapes and create unparalleled outcomes.

Currently located in the greater Seattle area.

Open to travel: 10%-25% | Workplace: Remote/Hybrid

Experience

Oct 2022 – Oct 2023

Business Development Representative (BDR) Manager

Led a top-performing business development team, transforming lead generation, prospect qualification, and client interaction, introducing effective training and improved processes, and enhancing the experience for potential customers, moving business from ~$1M to $6M.

Mar 2020 – Sept 2022

Director of Sales Development and Sales Operations Manager

Piloted a team of Business Development Representatives, implementing training and augmenting processes that boosted the team’s ability to transform lead generation and customer engagement efforts into an increase in Annual Recurring Revenue from $1.5M to $5.7M.

May 2018 – Jan 2020

Senior Sales Manager

Oversaw the sales department and business intelligence operations, and guided organizational expansion and revenue growth, leveraging analysis and performance reviews to deliver key performance indicator (KPI) reports to executive leadership and the Board. Established a product development strategy and developed tools to support sales initiatives, mapping buyer profiles, demonstration materials, sales strategies, and operational workflows.

Jun 2017 – May 2018

Senior Account Executive

Selected to join a rapidly expanding start-up, achieving significant sales in life insurance by securing over 50 new clients monthly, creating thorough needs assessments, and delivering optimal policies for each client.

Aug 2016 – Mar 2017

Account Executive

Drove enterprise growth by presenting its complex solutions to potential clients, following up to secure new business, and meeting ambitious sales targets that align with the projections made to investors and the market.

Oct 2015 – Mar 2016

Senior Account Executive/Team Lead

Coached new account executives on best sales practices, forecasting, and industry focus, while assisting experienced AEs in refining sales strategies, conducting needs analyses, and recommending tailored product solutions. Promoted online, SEO, and digital marketing solutions to small and medium enterprises.

Results

800+%

Innovative Sales Solution

Aligned with members of multiple business units to generate an effective roadmap and marketing plan, equipping the sales team to achieve 800+% in sales revenue within 12 months.

3X

Pipeline Development

Enhanced the quantity and quality of potential client meetings, enabling account executives (AEs) to increase the projected pipeline value by 3X quarterly sales target within six months.

$10M

Client Conversion Rate

Increased outbound call booking rate from 2% to 12% and inbound lead conversion rate from 30% to 82%, boosting revenue from $600K to $4.8M (1st year) and to $10M (2nd year).

Expertise

  • Account Management
  • Business Development
  • Business Strategy
  • Change Management
  • Strategic Communication
  • Contract Management
  • Cross-Functional Team Building
  • Customer Relationship Management
  • Data Analysis
  • B2B
  • Enterprise Solutions
  • Forecasting
  • Global Growth Strategies
  • Information Services
  • Leadership Development
  • SaaS
  • Technology
  • Product/Brand Promotion
  • Performance Improvement
  • Performance Standards
  • Pipeline Development
  • Problem Resolution
  • Process Improvement
  • Project Management
  • Sales Management
  • Strategic Alliances
  • Strategic Planning
  • Team Leadership
  • Emerging Products
  • C‑Level Relationships
  • Training/ Mentoring
  • Lead Generation

Education

(BS) Business Administration & Process Engineering (Equivalency)

Q & A

Why did you choose your profession?

I love working in sales and leading teams because it’s where my passion for connecting with people and driving results truly shines. Every day presents new challenges and opportunities to cultivate relationships, understand customer needs, and guide my team towards success. Being able to motivate and empower others to achieve their goals while exceeding targets is immensely fulfilling, and the dynamic nature of sales keeps me constantly engaged and driven to innovate.

What is your greatest accomplishment?

One of my greatest accomplishments is being new to sales and selling a product I was unfamiliar with, and in my first year having 190% quota attainment, achieving 33 awards, and president’s club.

What tools do you use?

I’ve always some of the newest and most cutting-edge tools, as well as being an expert in large well-known technology. Tools such as, Salesforce, HubSpot, ZoomInfo, Seamless AI, Lexion AI, ChatGPT, Outreach, Salesloft, Apollo, Vidyard, Pipeline CRM, Zoho, Pipedrive, Monday, DocuSign, PandaDoc, QorusDocs, Chorus, Gong, Trello, Shopify, LI Sales Navigator, Potion, Calendly, Drift, Slack, and Microsoft and Google Suites.

What advice would you give to someone just starting out in your profession?

As someone who’s been in software sales for some time now, my advice to someone just starting would be to prioritize learning and understanding the product inside out. Take the time to truly grasp how it solves problems for customers and what sets it apart in the market. Additionally, hone your communication skills to effectively convey the value proposition to potential clients. Remember that building relationships is key; focus on being genuinely helpful rather than just pushing for a sale. Finally, stay adaptable and open to feedback, as the industry evolves rapidly and there’s always room for improvement.

Interests

Golf

Traveling

Seattle Sports

Testimonials

“Jon is an amazing leader. His determination to see his team succeed and provide the tools needed to whoever he is managing is unlike any other. There is nothing that he wouldn’t do to get every person he works with, not just those he is managing, but anyone he works with the encouragement and resources needed to make it to the next level. He maintains business professionalism, while also focusing on building relationships for success. Focused on metrics, goals and growth, he helped develop me in ways I could never of done on my own. I would 100% work for Jon again and would recommend him in any future role. He will absolutely be an asset at any company.”

Amelia Gary, Account Executive at HubSpot

“Jon is a great sales leader. During our time together Jon managed our inside sales team and began to build our outbound initiative. Jon was also an asset to our leadership team offering thoughtful and measured but insightful comments on the direction of the company. Jon stands out as a person who truly understands the nuances of selling into complex business and knows how to drive deals to closure. I enjoyed getting to know Jon and our time working together. I would recommend Jon to other sales organizations.”

JP Werlin, CEO at PipelineCRM, Entrepreneur and Advisor